Food & Beverage Content Producer

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Our corporate ethos and unique vision for the future of hospitality is encapsulated in our fast-growing portfolio of award-winning hotels and residences, exciting F&B outlets and lifestyle venues, and delivered through our array of complementary third-party hotel and asset management services.

Core to our vision for the future of hospitality is The First Collection, our award-winning hotel brand that reflects the rich culture, innovative spirit, and unparalleled refinement for which Dubai is famous for. The First Collection’s urban lifestyle resorts, situated in prime locations across Dubai, are renowned for their unique blend of world-class hospitality and modern flair, as well as their cutting-edge guest facilities and services, which include exclusive access to the stunning Soluna Restaurants and Beach Club, located on the world-famous Palm Jumeirah.

Every hotel in our fast-growing portfolio reflects our ambition to capture the essence of urban living, blending it seamlessly with the tranquillity of a serene getaway. The First Collection echoes the city’s heartbeat, ensuring all our guests are made to feel a part of the magnificent tapestry of Dubai, the world’s most exciting metropolis.

Job Summary:

We are looking for a talented F&B Content Creator with over 5 years of experience in producing high-quality, aesthetic content for the F&B industry. The ideal candidate will have expertise in photography, videography, and post-production, with a keen eye for detail and a strong aesthetic sense. You will be responsible for creating visually stunning content that resonates with our brand identities.

Key Responsibilities:

• Content Creation:Develop and produce high-quality photography and videography content for restaurants, bars, and cafes.
• Post-Production:Edit photos and videos using software such as Photoshop, Lightroom, Premiere Pro, Final Cut Pro, or Da Vinci Resolve.
• Aesthetic Excellence:Maintain a high aesthetic standard in all content, ensuring it aligns with brand guidelines and expectations.
• Food & Lifestyle Photography/Videography:Capture compelling food and lifestyle images and videos that highlight the essence of our offerings.
• Brand Understanding:Understand and interpret brand guidelines to create cohesive and consistent content.
• Moodboards & Storyboarding: Develop moodboards and storyboards to plan and visualize content shoots.
• Set Design & Props: Understand and implement set design and props to enhance the visual appeal and storytelling of the shoots.
• Model Management & Talent Direction: Manage models and direct talent during shoots to ensure the desired outcome is achieved.
• Equipment Proficiency: Operate and manage various shooting equipment including cameras, lenses, lights, and gimbals.
• Reel Creation: Create engaging reels and short-form content for social media platforms.
• Time Management: Efficiently manage time to meet deadlines and handle multiple projects simultaneously.
• Adaptability: Work under pressure and adapt to odd timings for shoots, demonstrating resilience and flexibility.

• Minimum of 5 years of experience in F&B content creation.
• Proficiency in photography and videography.
• Expertise in post-production software: Photoshop, Lightroom, Premiere Pro, Final Cut Pro, or Da Vinci Resolve
• Agency experience will be highly advantageous
• Exceptional aesthetic sense and attention to detail.
• Strong understanding of brand guidelines and visual storytelling.
• Experience in moodboard creation, storyboarding, and talent direction.
• Knowledge of all types of shooting equipment (cameras, lenses, lights, gimbals, etc.).
• Ability to create captivating reels and short-form content.
• Excellent time management and organizational skills.
• Valid UAE Drivers’ license is advantageous but not a must.
• Ability to work under pressure and adapt to flexible working hours.